White supremacist and far-Right nationalist movements are nothing new, especially in the American South. Since Trump’s induction into the oval office, however, the US has seen these movements evolve into something younger and more contemporary.
Far from the stereotype of old, cantankerous Klanners, the “Alt-Right” and its organizations such as Identity Evropa advance their cause with approaches that are modern, polished, and deceptive. They use memes and retro aesthetics to make their hateful message more palatable. Prioritizing anonymity and information security, until recently the “Alt-Right” has relied on its internet presence combined with occasional public speaking events by white-collar “leaders” such as Richard Spencer to advance its cause. (The movement was also helped by the existence of the watered-down “Alt-Lite” and figures such as Milo Yiannopoulos, which helped popularize Alt-Right themes without explicitly signing off on white nationalism.) For most of its existence, what the Alt-Right’s internet trolls and “Identitarian” white nationalists had in terms of propaganda reach, they lacked in street presence and physical interaction. This is where one of the Alt-Right/Alt-Lite’s strangest offshoots comes in–Cue the “Proud Boys.”