Update: Martin Rojas’ steady stream of racist propaganda ended in June 2022, with Rojas’ sudden death in Atlanta.
“I have a vested interest in keeping blacks (and any other hostile people unlike myself) out of power, for myself and my posterity.”
Martin Rojas (as “Nathan Doyle”) explains his campaigning for Brian Kemp in Georgia, 2018
The pseudointellectual white nationalists involved with the American Renaissance (AmRen) website often carefully hide their true identities. Even among this set, Martin Christopher Rojas stands out both for his wariness about being identified and his wordiness in support of the cause. Using seven different pen names over eight years, Rojas spread racist propaganda far and wide. Hiding under the pen name of “Chris Roberts”, Rojas has been employed by the influential “race realist” American Renaissance (AmRen) website from July 2016 to October 2017, and again from November 2019 to present. Of the four employees currently listed on the white nationalist site, “Roberts”/Rojas is the only one who has not yet been publicly identified, a situation which this report now remedies.
Rojas is responsible for over three hundred pieces on AmRen, mostly as “Chris Roberts” but also under other pseudonyms. His original writing has been featured on other far-Right, anti-immigrant, and white nationalist websites: Counter-Currents, Occidental Observer, VDare, and over a half dozen others. In total, he has published over five hundred pieces with his seven known pseudonyms. As “Linda Preston” writing for AmRen, Rojas advocated compartmentalizing personal information across different pen names to avoid being identified. Evidently, this strategy has failed. In a companion piece, “Martin Rojas’ Pen Names”, we discuss Rojas’ seven known pen names and how they trace back to him.
At the heart of Rojas’ writing is a commitment to “Identitarian” white nationalism. While Rojas may pose as a sort of intellectual while writing under his pseudonyms, his propaganda serves as a mission statement for violent action. The same narratives promoted by Rojas in his writing for AmRen and other sites have been linked to massacres in Christchurch, New Zealand and El Paso, Texas. The white nationalist movement requires ethnic cleansing to achieve its goals. The career propagandists who spread the movement’s lies are at least as dangerous as its organizers and foot soldiers.
Here, we discuss Rojas’ background in Minneapolis; the start of his writing; his time in Beltway conservative politics; his travels to Chile and networking with the far-Right there; and his activities in Georgia.
We have identified seven pen names used by Martin Christopher Rojas while writing for various far-Right and racist websites since late 2012: “Gilbert Cavanaugh,” “Chris Roberts,” “Hubert Collins,” “Nathan Doyle”, “Albert Emory”, “Benjamin Villaroel” and “Linda Preston”.
Under these names, Rojas published over five hundred pieces, spread across a dozen white nationalist, anti-immigrant, and far-Right websites. Over 300 of these articles are on American Renaissance, which currently employs Rojas as “Chris Roberts”.
Each of Rojas’ seven pen names can be independently linked to Rojas through biographical information, or they can be traced back to him through one pen name connecting to another. Each pen name is unmistakably part of a broader web of pseudonyms, all operated by the same person.
Rojas has even written about “How Not to Get Doxxed”, or identified by anti-racist researchers, and advocated using different pen names to avoid detection. However, Rojas made arrogant mistakes which ensured that he would be identified.
Our main article gives an overview of Martin Rojas’ activities. Here, we discuss Rojas’ seven pen names in greater detail, and explain how we tied each of the names to him.
Justin Wayne Peek is the current Georgia coordinator for Identity Evropa (IE), a nationwide racist organization. Peek also serves as IE’s Director of Activism and organizes their protests across the United States, often personally traveling to participate in them.
Justin Peek became involved in the “Alt-Right” and white nationalism in early 2017. After the violence of the August 2017 “Unite the Right” rally in Charlottesville, VA and the Alt-Right’s subsequent reversal of fortune, IE saw a need to alter its activist strategy. Peek was named as IE’s “activism coordinator” in late 2017 during the leadership of Elliot Kline AKA “Eli Mosley,” but his role only began in earnest under IE’s third and current leader, Patrick Casey. IE now deploys flash protests with just their own members, so that the organization can carefully stage-manage these events and maintain the correct “optics.” By orchestrating IE’s protests of 2018, Peek has played a key role in the organization’s efforts to attract new members and rebrand.
On his old Twitter account, Peek claimed that “Jew [sic] and arabs are disease to this planet” and that “black lives don’t matter.” Peek also circulated pro-Hitler propaganda. IE remains a white power organization, even if it now uses carefully-crafted language of wanting a “European-American super-majority” instead of publicly demanding a whites-only homeland.
Since “Unite the Right,” Identity Evropa has tried to portray itself as having high moral standards for its members, in contrast to other racist groups. Peek’s personal history gives reason to doubt this. In 2012 Justin Peek was arrested in Fulton County for sexual battery. The initial accusation charged Peek with “intentionally […] touching the genital area” of a woman without her consent. Peek eventually accepted a plea deal for the lower charge of simple battery, which involves intentional “physical contact of an insulting or provoking nature.” Court documents from this case are included as an appendix to our article.
In an ongoing series of articles, the coordinating anti-fascist network will publish revealing information about this group and profile its members. You can follow all these articles by following the hashtag #DeBasedDoxx.
Anti-fascism is fundamentally a localized movement of working-class peoples. We are not paid for our work and we take great risks every day: not for fame or money, but to protect our communities.
Email the network at DeBasedDoxx@protonmail.com with your tips or inquiries.
White supremacist and far-Right nationalist movements are nothing new, especially in the American South. Since Trump’s induction into the oval office, however, the US has seen these movements evolve into something younger and more contemporary.
Far from the stereotype of old, cantankerous Klanners, the “Alt-Right” and its organizations such as Identity Evropa advance their cause with approaches that are modern, polished, and deceptive. They use memes and retro aesthetics to make their hateful message more palatable. Prioritizing anonymity and information security, until recently the “Alt-Right” has relied on its internet presence combined with occasional public speaking events by white-collar “leaders” such as Richard Spencer to advance its cause. (The movement was also helped by the existence of the watered-down “Alt-Lite” and figures such as Milo Yiannopoulos, which helped popularize Alt-Right themes without explicitly signing off on white nationalism.) For most of its existence, what the Alt-Right’s internet trolls and “Identitarian” white nationalists had in terms of propaganda reach, they lacked in street presence and physical interaction. This is where one of the Alt-Right/Alt-Lite’s strangest offshoots comes in–Cue the “Proud Boys.”
A Georgia State University (GSU) student who has been requesting information about leftist and anti-racist organizing may not be who he appears. In many conversations, especially as he hangs around the Library Courtyard, GSU student Spencer Madison provides the name “Lukas.” When talking with people who he thinks may be left-leaning, “Lukas” has attempted to steer the conversation towards leftist organizing projects and especially anti-fascist work. According to one source, “Lukas” was “probing for information” particularly intensely during late February of this year . We suspect that “Lukas” is not motivated by genuine curiosity, but is trying to gather intelligence for use against political opponents.
On his Facebook page, Spencer Madison is upfront about his far-Right, anti-immigrant and Islamophobic beliefs. There have been no public posts on the page since mid-2016, but it is unlikely Madison’s political commitments have shifted radically since that time. Madison’s Facebook “likes” include three for the Nationaldemokratische Partei Deutschlands / National Democratic Party of Germany (NPD), which is generally considered a neo-Nazi political party. Spencer Madison also follows “This is Europa,” a white nationalist project. He “likes” a couple of pages for Alternative für Deutschland / Alternative for Germany (AfD), a Right-wing political party which stresses hostility towards immigrants and Muslims. Madison also circulated AfD materials on his page. According to Facebook, Madison appreciates Identitäre Bewegung – Deutschland, the German branch of the “Identitarian” movement, a far-Right movement which couches its racism in language of “difference.” Finally, Madison “likes” the Right-wing “Anti-communist” page and reposted anti-socialist materials on multiple occasions. (Madison’s “likes” for the state-friendly anti-extremist Southern Poverty Law Center and deceased Cuban leader Fidel Castro are incongruous with the overall politics promoted on his Facebook page.)
In the aftermath of a July 2016 terror attack in Germany, Madison commented: “Just wondering how long it will take to domesticate these people [presumably Muslims and/or immigrants] into German civilization.” Not exactly subtle stuff.
Such words and endorsements would be enough to make us question the motives behind “Lukas’” newfound interest in anti-racist and leftist organizing. But there’s more.
And there’s even more. White nationalist propaganda has appeared several times at Georgia State University (and other campuses) in 2017 despite Patrick Sharp’s graduation.
Here’s an account from someone who was approached by “Lukas”/Spencer Madison this February:
On the night of Monday, February 6th, I was out with some friends by GSU’s campus in Downtown Atlanta off Hurt Park. We were putting up some flyers for a club night we were promoting when a young man […] with blond hair approached us. He asked us “Hey, are you all from I.E.?” Not knowing what that group was, I responded “Sorry, don’t know what that is” and then he said, “Oh, never mind.” Five seconds later it dawned on me that he may have meant “Identity Evropa,” a fascist organization whose stickers have been springing up on campuses around the country over the past few years. 
We confirmed with the author of this statement that the person they talked with was Spencer Madison/“Lukas.” (Madison’s hair had a blond tint at the time – see February 2017 photo above.) The exchange does not prove that Madison has placed white nationalist materials at GSU. However, it seems likely that Madison was referring to Identity Evropa. On the same week as the brief conversation occurred, materials from Identity Evropa appeared atGeorgia Tech campusplus GSU.
In a further development, on Wednesday March 8, “Lukas” showed up to GSU campus on crutches. When speaking with some students, he stated that he had been viciously attacked by knife-wielding antifascists. To others, he told the much more plausible story that he was simply attacked for his property . We believe that “Lukas’” reason for spreading the first unlikely story was to harm the reputation of anti-racists.
Since Spencer Madison has been linked to far-Right organizations and bigoted politics, we do not think that “Lukas” should be provided any information about leftist or anti-racist organizing. Rather, students should know about Spencer Madison’s identity, actual commitments, and the far-Right agenda he serves on campus. We live in a time of heightened racist and far-Right militancy; students should organize to keep each other safe, especially because campus authorities have proven unreliable at best.
While students organize to resist the far-Right locally, Atlanta Antifascists will help with research, analysis, and other practical measures. If you have information on racist or fascist organizing on Atlanta campuses, please get in contact.
 Report from GSU student, records of Atlanta Antifascists.
 Report from GSU student — early November 2016 conversation. (Different source than Note 1.)
 Eyewitness report with minor stylistic/copy edits. Original statement erroneously describes person as “in his early 20s” (phrase cut above). Spencer Madison is in fact slightly younger, although this matches his appearance.