Update: Martin Rojas’ steady stream of racist propaganda ended in June 2022, with Rojas’ sudden death in Atlanta.
“I have a vested interest in keeping blacks (and any other hostile people unlike myself) out of power, for myself and my posterity.”
Martin Rojas (as “Nathan Doyle”) explains his campaigning for Brian Kemp in Georgia, 2018
The pseudointellectual white nationalists involved with the American Renaissance (AmRen) website often carefully hide their true identities. Even among this set, Martin Christopher Rojas stands out both for his wariness about being identified and his wordiness in support of the cause. Using seven different pen names over eight years, Rojas spread racist propaganda far and wide. Hiding under the pen name of “Chris Roberts”, Rojas has been employed by the influential “race realist” American Renaissance (AmRen) website from July 2016 to October 2017, and again from November 2019 to present. Of the four employees currently listed on the white nationalist site, “Roberts”/Rojas is the only one who has not yet been publicly identified, a situation which this report now remedies.
Rojas is responsible for over three hundred pieces on AmRen, mostly as “Chris Roberts” but also under other pseudonyms. His original writing has been featured on other far-Right, anti-immigrant, and white nationalist websites: Counter-Currents, Occidental Observer, VDare, and over a half dozen others. In total, he has published over five hundred pieces with his seven known pseudonyms. As “Linda Preston” writing for AmRen, Rojas advocated compartmentalizing personal information across different pen names to avoid being identified. Evidently, this strategy has failed. In a companion piece, “Martin Rojas’ Pen Names”, we discuss Rojas’ seven known pen names and how they trace back to him.
At the heart of Rojas’ writing is a commitment to “Identitarian” white nationalism. While Rojas may pose as a sort of intellectual while writing under his pseudonyms, his propaganda serves as a mission statement for violent action. The same narratives promoted by Rojas in his writing for AmRen and other sites have been linked to massacres in Christchurch, New Zealand and El Paso, Texas. The white nationalist movement requires ethnic cleansing to achieve its goals. The career propagandists who spread the movement’s lies are at least as dangerous as its organizers and foot soldiers.
Here, we discuss Rojas’ background in Minneapolis; the start of his writing; his time in Beltway conservative politics; his travels to Chile and networking with the far-Right there; and his activities in Georgia.
We have identified seven pen names used by Martin Christopher Rojas while writing for various far-Right and racist websites since late 2012: “Gilbert Cavanaugh,” “Chris Roberts,” “Hubert Collins,” “Nathan Doyle”, “Albert Emory”, “Benjamin Villaroel” and “Linda Preston”.
Under these names, Rojas published over five hundred pieces, spread across a dozen white nationalist, anti-immigrant, and far-Right websites. Over 300 of these articles are on American Renaissance, which currently employs Rojas as “Chris Roberts”.
Each of Rojas’ seven pen names can be independently linked to Rojas through biographical information, or they can be traced back to him through one pen name connecting to another. Each pen name is unmistakably part of a broader web of pseudonyms, all operated by the same person.
Rojas has even written about “How Not to Get Doxxed”, or identified by anti-racist researchers, and advocated using different pen names to avoid detection. However, Rojas made arrogant mistakes which ensured that he would be identified.
Our main article gives an overview of Martin Rojas’ activities. Here, we discuss Rojas’ seven pen names in greater detail, and explain how we tied each of the names to him.
Update 6/27/2019: Your Exterior Pros have removed Charles Robertson’s bio from their website. They are telling callers that Robertson is not employed there. If you have further info on Robertson or others mentioned in this piece, please get in touch.
On March 8-10, 2019, the racist “Identitarian” organization Identity Evropa (IE) held its annual conference in Dale Hollow Lake State Resort Park in Kentucky. Earlier that week, independent journalism collective Unicorn Riot leaked internal communications from IE, exposing their private conversations for public scrutiny. While IE attempts a clean-cut and respectable image, the organization helped make 2017’s violent “Unite the Right” rally in Charlottesville possible. The organization’s chat logs make their racist and antisemitic agenda unambiguously clear. On the Friday of IE’s 2019 conference, the organization’s third leader, Patrick Casey, announced that the group was now named the “American Identity Movement” (AmIM), rebranding in an attempt to lose some of the organization’s earlier stigma. On the Sunday, IE/AmIM demonstrated at the State Capitol in Nashville, Tennessee: their first official action under the new name.
Atlanta Antifascists have been following Identity Evropa in Georgia for years. We have consistently exposed members of this white nationalist group to their neighbors, coworkers, and classmates, both to warn the broader community and to bring some repercussions for building the racist movement. With this article, we are naming five more members of IE in our state. Most – perhaps all – are also part of the “American Identity Movement” rebranded version of the organization. Three live in or near Savannah, Georgia, while the other two are in metro Atlanta.